Mano Klima
A modern web presence for an HVAC business built to generate leads
Role
UX/UI Designer & Webflow Developer
Year
2024
Deliverables
Overview
Mano Klima is an air conditioning and HVAC services company that needed a modern, professional web presence to compete in local search and convert visitors into quote requests. The previous site was outdated — technically and visually — and wasn't generating meaningful inbound business.
Challenge
HVAC websites live or die on two things: ranking in local search, and converting those clicks into phone calls or form submissions. Most in the category look identical — stock photos of technicians, generic service descriptions, and buried contact forms. Standing out while still hitting conversion benchmarks required a clean, trust-first design.
Solution
I designed a clean, service-focused layout in Figma with a clear visual hierarchy: what they do, where they serve, why you should call them. The contact and quote request flow is surfaced prominently on every page — never more than one click away. Service pages are structured to support local SEO with location-specific content. Built in Webflow for easy seasonal content updates by the client.
Outcome
A fast, credible web presence that positions Mano Klima professionally in local search and reduces the friction between finding the site and making contact.
Key Highlights
- Lead generation-first page structure with persistent contact CTAs
- Service pages structured for local SEO from the ground up
- Webflow CMS for easy seasonal and service content updates
- Mobile-optimized for the majority of local search traffic