Open Forest

Challenge

Competing in a space full of dry, legal-looking platforms, Open Forest's brand differentiation was entirely in its tone and aesthetic. The website had to do the heavy lifting of making 'starting a company in Ireland' feel like something a normal person can do — without oversimplifying the actual steps involved.

Solution

I designed the complete site in Figma: homepage, how-it-works page, pricing, testimonials, and contact — all structured around a clear narrative arc that takes a visitor from 'this sounds complicated' to 'I can do this.' The nature-themed palette of greens and earth tones was applied consistently to create a brand that stands apart from every other company formation service. Built in Webflow with full CMS and blog functionality for ongoing content.

Outcome

Open Forest launched with a distinctive, credible web presence that stands apart in its category. The co-founder specifically praised the team's responsiveness and continued support after go-live.