Leadspicker
50 pages of AI-powered confidence — built within two brand colors
Role
UX/UI Designer
Year
2024
Deliverables
Live Site
leadspicker.com ↗
Overview
Leadspicker is an AI-driven B2B platform that automates lead generation and multichannel outreach — scraping, enriching, and sequencing prospects across LinkedIn and email. They needed a marketing site that matched the ambition of their product: large, comprehensive, and visually compelling.
Challenge
The brief came with two constraints that make designers nervous: minimal initial direction from the client, and a brand palette limited to just two colors plus white. Fifty pages of content needed to feel varied and dynamic without access to the full visual toolkit designers usually rely on.
Solution
I treated the two-color constraint as a creative brief rather than a limitation. Custom illustrations built in Adobe Illustrator became the main visual differentiator — giving each page section its own character while staying strictly within the palette. Scroll-triggered animations added dynamism without color. The result is a site where the visual system does more work precisely because it has fewer tools — making the brand feel intentional and distinctive.
Outcome
A visually striking, SEO-optimized platform covering home, pricing, solutions, integrations, guides, blog, FAQ, and careers. The client's satisfaction with the project led to continued collaboration.
Key Highlights
- 50-page Webflow site designed within a two-color brand constraint
- Custom illustration system built in Adobe Illustrator
- Scroll-triggered animation layered throughout all major sections
- Full SEO foundation: meta, descriptions, and alt text across every page