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Thoughts on design, the craft of building fast and accessible websites, and the lessons in between.
Above the Fold in 2026: Does It Still Matter?
"Above the fold" was coined for newspapers in 1951. Web designers borrowed it, and then scrolling behavior changed everything. Here's what the research actually says today.
Design Systems 101: Why Every Serious Digital Product Needs One
A design system isn't just a component library. It's the difference between a product that scales and one that becomes impossible to maintain. Here's what it is, what it does, and when you actually need one.
The UX Audit: A Framework for Finding What's Broken Before Your Users Do
A UX audit is the fastest way to find conversion leaks, friction points, and missed opportunities — without guessing. Here's how to run one systematically.
Mobile-First Design: Why "We'll Fix It for Mobile Later" Is Costing You Conversions
More than 60% of web traffic is mobile. If you're designing desktop-first, you're building for the minority and patching for the majority. Here's how to think about it differently.
The Anatomy of a High-Converting Hero Section
Your hero section has 3 seconds to answer four questions. Here's exactly what it needs — and what it definitely doesn't.
How to Use White Space Like a Senior Designer
White space isn't empty space — it's one of the most powerful tools in a designer's toolkit. Here's how to use it intentionally to improve clarity, trust, and conversion.
The 5-Second Rule: What Users Decide the Moment They Land on Your Site
Users form a first impression of your website in under 5 seconds. Here's what that judgment is actually based on — and how to design for it.
Why Your Landing Page Isn't Converting (And It's Not What You Think)
Most landing page problems aren't about design. They're about clarity. Here's a framework for diagnosing why users leave — and what to fix first.